Vanessa O'Hara Aidoo
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About me

Bridging botany & digital design.

I didn't take the conventional path into tech. My journey started with a BSc in Botany at the University of Ghana — where I learned to observe complex systems, find patterns, and ask why things behave the way they do.

Today I apply that same scientific rigour to UX, studying how people interact with digital products and using that data to design experiences that actually work.

Over the past five years I've designed across fintech, agri-tech, healthcare, and telecommunications — from procurement systems for smallholder farmers to national-scale platforms reaching hundreds of thousands of users.

Vanessa O'Hara Aidoo
Expertise & Skills

UX & UI Design

FigmaGoogle StitchUI DesignUX DesignWireframingPrototypingDesign Systems

Research

Usability TestingUser InterviewsResearch SynthesisAccessibility

Collaboration

Agile / ScrumLeadershipDev HandoffManagement

Tech & Strategy

HTMLCSSData AnalyticsMachine Learning
Experience

Jul 2023 – Present

UX/UI Manager

MTN Ghana

Mar 2023 – Sep 2023

Product Design Lead

Fleri (Remote, USA)

Jun 2022 – Jun 2023

Design Lead

Moonsquare

Oct 2021 – Jul 2022

Product Designer

Farmerline

Education

MSc Business Analytics

University of Ghana

2025 – Present

BSc Botany

University of Ghana

2018 – 2021

Awards

mYouth Mobile App Challenge

Finalist, European Youth Awards

2018

Winner, Devless Hackathon

$400 prize

2017